Each module stands on its own but builds toward the same outcome: reading your operational data and knowing what to do next.
An orientation to the three main sources most small businesses already have: website analytics, point-of-sale exports, and booking or CRM systems. Covers what each one measures and what it does not.
Sessions, users, bounce rate, and referral sources explained in plain terms, with a focus on what changes in these numbers usually indicate about customer behaviour.
How to trace where visitors come from, which pages they land on, and where they tend to drop off before a purchase or enquiry.
A walk-through of common POS report formats: daily takings, product mix, and transaction counts, with attention to what these figures reliably do and do not tell you.
Techniques for comparing weeks, months, and seasons in your sales data so patterns become visible instead of buried in daily noise.
Step-by-step construction of a simple dashboard using spreadsheet software, including basic charts, conditional formatting, and layout choices that stay readable.
An introduction to free reporting platforms like Looker Studio, and how to pull website and sales data into a single visual summary you can check regularly.
The closing module ties everything together, covering how to build a short weekly review habit that connects your dashboard to real choices about stock, staffing, and promotions.
Each module is delivered as a short written lesson paired with a worked example, so you see the concept applied before trying it on your own numbers. There is no live component and no set schedule.
Line up this month against last month or last year without needing a spreadsheet expert.
Take a raw POS or analytics export and turn it into something readable in ten minutes or less.
