Eight self-paced modules

Make sense of your business numbers without needing a data scientist

A practical course for small business owners who want to read website analytics, interpret point-of-sale reports, and build simple dashboards using tools they likely already have.

Explore the Curriculum Why This Course Exists
Learn on your own schedule
Free tools, no paid software
Small business owner reviewing a sales dashboard on a laptop in a bright workspace
Weekly VisitorsReading traffic patterns
POS TrendsSpotting slow periods

Read Analytics With Confidence

Understand what your website traffic, bounce rates, and referral sources are actually telling you about customer behaviour, without jargon.

Interpret POS Reports

Learn to spot seasonal patterns, slow-moving stock, and peak trading hours hidden inside your everyday point-of-sale exports.

Build Simple Dashboards

Turn spreadsheets and free tools like Google Sheets and Looker Studio into visual dashboards you can check in minutes.

Turn Numbers Into Decisions

Connect what you observe in the data to practical next steps for staffing, stock, marketing, and pricing choices.

Business owner examining printed sales reports at a wooden desk
Educational, self-paced learning
Why this course exists

Data literacy for owners, not analysts

Most small business owners are not short on data. Between website analytics, POS software, and booking systems, the numbers are already there. What is often missing is a clear, judgment-free way to read them without hiring a consultant or learning to code.

This course was built around that gap. It does not teach statistics theory or software engineering. It teaches you to open a report, recognise a pattern, and connect it to a decision you can act on this week.

No prior data or spreadsheet experience assumed
Works alongside tools you likely already use
Structured in eight short, self-paced modules
Read our full approach
Inside the course

A closer look at how the modules fit together

Eight modules build progressively, from understanding where data comes from to producing a dashboard you actually use.

Close-up of a website analytics dashboard displayed on a monitor with graphs and visitor charts
Modules 1-2

Foundations of Website Analytics

Sessions, sources, bounce rate and what they mean for a real storefront or service business.

POS Report Reading

Modules 3-4 cover transaction reports, product mix, and identifying trading patterns across days and seasons.

Dashboards in Free Tools

Modules 5-6 walk through building visual summaries in Google Sheets and Looker Studio, step by step.

Overhead view of hands typing on a laptop building a spreadsheet dashboard with charts visible
Modules 7-8

From Numbers to Decisions

Translating what the data shows into stock, staffing, and marketing choices, plus building a simple review habit.

Choose your pace

Three ways to work through the material

Every option includes the same eight modules. The difference is structure and how much guidance you want along the way.

Self-Guided

Work through all eight modules at your own speed, in any order that suits your business rhythm.

  • Full access to all eight modules
  • Downloadable worksheets and templates
  • Read at your own pace, no deadlines
See Module Details
Most Structured

Guided Sequence

Follow the modules in the suggested order with checkpoints that connect each lesson to your own numbers.

  • Everything in Self-Guided
  • End-of-module reflection prompts
  • Suggested weekly pacing calendar
  • Dashboard template walkthroughs
See Module Details

Team Learning

Share access notes and worksheets across a small team so everyone reads reports the same way.

  • Everything in Guided Sequence
  • Shareable worksheet masters
  • Notes formatted for team discussion
Ask About Team Access
Two small business colleagues discussing printed charts around a table with a laptop

Curious what the first module actually covers?

The features page breaks down all eight modules individually, including what tools you will use and what you will be able to do by the end of each one.

View All Modules